August 23, 2021
Party people, last week I took a much-needed day off, but I also managed to jump out of a plane. Seriously, I jumped out of a plane.
Why Spotify Paid $60M for Call Her Daddy
A few weeks ago Spotify announced that they acquired Call Her Daddy for $60M. For Alex Cooper, that was a win, but don't forget that Call Her Daddy was a joint podcast between Alex Cooper and Sofia Franklyn. While Call Her Daddy managed to get propelled into the limelight with help from Barstool Sports. The road to $60M was anything but smooth.
The NIL Influencer Playbook
Now that NIL has arrived, everyone and their momma is scrambling on how to capitalize. For one, it’s a new opportunity to get in front of a brand new group for creators, secondly, it’s a way to tap into the distribution that college athletes possess over a wide demographic that extends beyond college campuses.
More On Creators
Talking Social & Platforms
The creator wars have been heating up for the past year, but Facebooks latest announcements remind us that they're focused on winning the war not the battle. To get more creators leveraging FB and IG, the company announced $1B in payouts to creators.
Clubhouse wants you to slide into the DMs
While critics are saying Clubhouse is dead, I’m bullish that they’ll return back to their glory days. In the meantime, the social audio pioneers released backchannel, a new feature that makes it possible to send direct messages without leaving the app.
More On Social & Platforms
In-house (Original Essays, Thoughts & Content)
Anyone that's achieved anything great knows it comes with struggle. If you didn't struggle, you wouldn't appreciate it. To justify why we have to go through hard things in order to grow, aka that struggle, there's a phrase I coined. You have to dig through mud to get to the gold...
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