August 23, 2021
Party people, I'm coming to the end of my summer trip, so if you're in NYC let's grab a coffee before I head back to LA. If you're not in NYC but want to connect, shoot me a note!
Top Clicks: The top clicks in the last send were Kyra's TikTok trend report, The Weeknd's investment into Songfinch, and a step-by-step approach to invest in creators.
Today's Highlights:
Talking Creators
SpringHill is a bet on the creator economy
Despite the poor Rotten Tomato ratings, SpaceJam's sequel was well-received amongst Lebron fans (don't quote me on the data) which is a win across the board. Especially as SpringHill (Lebron's media company) gears up for an acquisition at a $750M valuation. Acquiring SpringHill isn't just acquiring a media company. It's acquiring the reach, connections, and distribution of Lebron's influence.
More on creators
Talking Social & Platforms
Substack moves into the podcast game
With an original focus on writers and journalists, Substack marches its way into podcast territory with their latest investment into 5 new podcast shows. As Niel of CreatorScape mentions, "Substack is attacking the core Patreon's customer base.
YouTube rolls out creator tipping
The creator wars are in full swing and it's becoming clear that no one is safe. While YouTube is the biggest giant when it comes to creator payouts, they fall short on monetization abilities outside of CPM earnings. That changed with memberships and continues to change with their feature to allow creators to receive tips.
More on creators
Gems
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