March 15, 2021
All things NFTs, digital products, and creators are the rage. Especially as NFTs make million-dollar waves on a recurring basis. Creators are developing multiple revenue streams with everything from paid communities to digital art and access to a creator's daily life.
It's a crazy time to be a creator. It's an even crazier time if you're a digital artist. Mike Winkelmann, aka Beeple, just sold an NFT for $69 million. This puts Beeple at number three of the most valuable living artist.
The series was titled, "Everydays", which came after 5,000 consistent days of making digital art. In the process, Beeple garnered a following of 2M+ subscribers.
For Creators, Everything Is for Sale
The largest pain point creators face is monetization. Creators are constantly looking for ways to diversify their income streams outside of sponsorships and merch. It's also why NFTs are so appealing. They're providing an alternative means for creators to monetize. In the NY Times piece, "For Creator, Everything Is For Sale" Taylor Lorenz digs into the new ways creators are monetizing. Some of those unique ways range from fans paying creators to decide what they will eat, who they hang out with, who they respond to on TikTok, and more.
Source: New York Times
Walmart & TikTok Testing Live Stream Shopping
After a trial run late last year, Walmart is back on TikTok testing Livestream shopping. This is for two reasons:
Roblox is at the Nexus of Digital Currencies & the Creator Economy
Roblox managed to slip under my radar (blame the millennial in me). The popular gaming platform that's a hit among kids has amassed a billion-dollar loyal and engaged following. Couple that with a strong day one in the public markets.
Roblox is a case study in implementing creator accelerator programs. Creators play a key role in the platform's continued importance which establishes trust and retention. The program gives creators a direct role in improving the overall product experience.
What Does It Take To Earn $100k From NFT Art? Insights From Crunching The Data
NFTs are selling at record prices. Some are calling it a bubble, others are calling it the future (I'm in the latter). But what would you do if you could earn $100k for your digital art? Reddit user u/Kofi_Kufuor researched and documented what it would take to make $100k from NFT art.
Monetizing your day-to-day
The easiest ways to monetize often parallels the same way you create content. You find ways to integrate them into your daily life. Specifically, you monetize from your personal interests rather than traditional options (courses, merch etc).
The opportunities are endless and depend on your niche and audience engagement. Still, it's easier to monetize while simultaneously creating content.
I hope you enjoyed this week's newsletter. If you enjoyed what you read, forward this email to a friend. Just tell them to subscribe. Lastly, I tend to post more short-form content across social, so if you don't already, follow me and say hi.
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