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Talking Growth #07: The Lighthouse Strategy & The Future of Media and Social

November 10, 2020

First and foremost, welcome to the new subscribers of Talking Growth. After last week's success of The Creators Database, I've been hard at work brainstorming what's next. While I haven't narrowed in on what that exactly entails, It did give me the much-needed validation to focus my attention on an area I'm most passionate about, the Creator Economy. With that said, I built the Creators Hub. A tracker for creators and makers to get a better view of their business. Lastly, I'm testing something new by sending a newsletter on Tuesday and Friday. Tuesdays will focus on what I'm building, how I'm growing an audience, and marketing strategies/tactics you can use. Fridays will be news from around the web and content from other creators. If you hate this idea, please let me know by replying to this email.

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Talking Growth #05: creator economy 101

October 28, 2020

Over the past few weeks, I've been doing a deep dive into the creator economy aka, the passion economy. People monetizing their skillsets is nothing new but It's fascinating seeing the tailwinds of COVID nudge people in that direction. In the future, everyone is a creator. Whether you're trying to land that job or get traction for your startup, it doesn't hurt to have built your own audience and showcase your industry knowledge. Today's Talking Growth provides an update on my personal branding experiment, I share a new essay on the business opportunities in the creator's economy, share a marketing strategy for creators and B2C brands on TikTok, plus content from around the web.

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Talking Growth #06: The Creators Database

October 16, 2020

This past weekend I quietly chipped away at version one of The Creators Database. The goal of the project was to highlight the fragmented landscape of creators building in public. To my surprise, it was very well-received with creators. The initial success of this project wouldn't have been possible without being consistent. This is all to say that no matter what you’re working towards, get your reps in.‍

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The Creators Opportunity In a Creator Economy

October 12, 2020

Before the Passion Economy or Creator Economy became a go-to-phrase, people were creating content, monetizing their skillsets, and building online communities. It's only recently with the tailwinds of COVID, that we're seeing the macro trend of the creator economy accelerate and infiltrate the masses. More adults are reflecting on their day-to-day and want to pursue their passions full-time. We're in a point of time where side hustles now have the opportunity to become main hustles. The creator trend was already prominent with children as 30% of children in the U.S. and U.K. aspire to be a YouTuber or Vlogger vs. an astronaut. This isn't surprising news when you combine it with the year over year upward trends in influencer related searches. In the future, everyone is a creator and the sleeping giant of a business opportunity hangs with the ability to service creators, help them manage their audience, and scale their business.

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Talking Growth #04: Transparency as a growth Lever

October 7, 2020

This week I dive into updates on my personal branding experiment, share a new brand strategy that's working for early-stage companies, and shed news updates on all things commerce and tech. Let's hop in.‍

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Talking Growth #03: Going Live, Measuring Word of Mouth, and Linear Commerce

September 30, 2020

First and foremost, welcome to the newest subscribers of Talking Growth. Over the past week, I've wanted to do a content series where I highlighted building Growth Roadmap and my personal brand in the open. Much like anything in marketing nowadays, I threw a few feelers out there and people signed up expressing interest. So once again, thanks for signing up, and as promised, I'll share updates on my progress so far. On today's agenda, I cover all things GR and my following, highlight how to measure word of mouth, and touch on Casey Newton leaving The Verge to start his own publication plus some other gems.

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Talking Growth #02: Audience First, Founder Led Sales, Commerce x Media

September 22, 2020

I'm coming up on two months in CA which sounds crazy just typing but seeing New Yorkers dining outside with layers of clothing on sounds even crazier. I don't miss that life. Palm trees and 80-degree weather in the fall is for me. On our plate today, I highlight my current social media strategy for growing my personal brand and Growth Roadmap, I highlight the tremendous upside for Walmart in the current TikTok deal, and share some insight around commerce and content creation.

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Talking Growth #01: Building In The Open

September 22, 2020

This is the first week of the new newsletter since migrating from Growth Roadmap. Why the migration? Growth Roadmap is a marketplace dedicated to pairing brands with on-demand creative talent. Since the business pivoted, it made sense for me to migrate the Growth Roadmap newsletter under my own name. Don't worry, in this newsletter and those going forward, you'll get updates/words from me, news, and unique content from the web.

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Building In The Open: From Agency to Marketplace

September 14, 2020

Growth Roadmap isn’t my first business and it won’t by last. As the self-proclaimed side project legend, my experience running eCommerce stores, blogs, and building products at different organizations, taught me two valuable skills: how to build and how-to sale. That’s why I when I was laid off from my growth role at Vaynermedia’s The Sasha Group, I wanted to go all-in on building my business, Growth Roadmap, a marketplace giving brands a faster turn around rate with a lower cost per asset. Growth Roadmap didn’t start off with this vision in mind, so here’s the first part of how I navigated the company from go-to-market agency to marketplace.

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People are the new billion-dollar brands

September 7, 2020

The best influencers, celebrities, music artists, and athletes, have on thing in common: their core business is their ability to grow their brand. This concept isn’t new. Everyone from the likes of Jay-Z and Tony Romo, to Kylie Jenner has successfully built a moat around themselves by leveraging their brand. With platforms such as Twitter, Instagram, Twitch, YouTube, SubStack, Linkedin, TikTok, etc are creating more opportunities for people to become Influencers. The barrier of entry to becoming an influencer and celebrity is lower than ever.

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Growing Brand Market Share - Empathy & Engagement Impact [Measuring Brand]

September 7, 2020

Often times brand marketers, and performance marketers don’t mix because one is perceived as having less expertise. Fun fact, it’s brand marketers. The reason being is that measuring brand is more of an art than a science. As a result, you often get conversations such as: “we need to do “XYZ” but we don’t know why”.

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How digital avatars will reshape marketing

September 7, 2020

After stumbling upon Lil Miquela a few weeks ago I instantly started researching the digital avatar space. The took me through the world of VR, AI and digital avatars as a whole. After going down the rabbit hole and seeing the latest release from Calvin Klein featuring Bella Hadid and Lil Miquela, it hit me. Digital avatars are the new influencers. And soon they will become a pillar in the fashion industries marketing, product, and overall business strategy.

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Growing Virtual Kitchens

September 7, 2020

As a lover food (mean come one, what’s not to love), I’ve been watching the Virtual Kitchen and Ghost Kitchen space religiously. Mainly, I’ve been keeping a close eye on the marketing opportunities and challenges that come with trying to grow a Virtual Kitchen and Ghost Kitchen. The primary methods that virtual kitchens and ghost kitchens will grow are through marketing and market expansion. Similar to eCommerce/DTC marketing, the winners in the Virtual Kitchen space will be those that can own as much of the customer journey as possible.

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