articles

Building In The Open: From Agency to Marketplace

September 14, 2020

Growth Roadmap isn’t my first business and it won’t by last. As the self-proclaimed side project legend, my experience running eCommerce stores, blogs, and building products at different organizations, taught me two valuable skills: how to build and how-to sale. That’s why I when I was laid off from my growth role at Vaynermedia’s The Sasha Group, I wanted to go all-in on building my business, Growth Roadmap, a marketplace giving brands a faster turn around rate with a lower cost per asset. Growth Roadmap didn’t start off with this vision in mind, so here’s the first part of how I navigated the company from go-to-market agency to marketplace.

Read MoreGrowth
People are the new billion-dollar brands

September 7, 2020

The best influencers, celebrities, music artists, and athletes, have on thing in common: their core business is their ability to grow their brand. This concept isn’t new. Everyone from the likes of Jay-Z and Tony Romo, to Kylie Jenner has successfully built a moat around themselves by leveraging their brand. With platforms such as Twitter, Instagram, Twitch, YouTube, SubStack, Linkedin, TikTok, etc are creating more opportunities for people to become Influencers. The barrier of entry to becoming an influencer and celebrity is lower than ever.

Read MoreCulture
Growing Brand Market Share - Empathy & Engagement Impact [Measuring Brand]

September 7, 2020

Often times brand marketers, and performance marketers don’t mix because one is perceived as having less expertise. Fun fact, it’s brand marketers. The reason being is that measuring brand is more of an art than a science. As a result, you often get conversations such as: “we need to do “XYZ” but we don’t know why”.

Read MoreGrowth
How digital avatars will reshape marketing

September 7, 2020

After stumbling upon Lil Miquela a few weeks ago I instantly started researching the digital avatar space. The took me through the world of VR, AI and digital avatars as a whole. After going down the rabbit hole and seeing the latest release from Calvin Klein featuring Bella Hadid and Lil Miquela, it hit me. Digital avatars are the new influencers. And soon they will become a pillar in the fashion industries marketing, product, and overall business strategy.

Read MoreMedia
Growing Virtual Kitchens

September 7, 2020

As a lover food (mean come one, what’s not to love), I’ve been watching the Virtual Kitchen and Ghost Kitchen space religiously. Mainly, I’ve been keeping a close eye on the marketing opportunities and challenges that come with trying to grow a Virtual Kitchen and Ghost Kitchen. The primary methods that virtual kitchens and ghost kitchens will grow are through marketing and market expansion. Similar to eCommerce/DTC marketing, the winners in the Virtual Kitchen space will be those that can own as much of the customer journey as possible.

Read MoreGrowth