Party people, this is issue #30 of Creator Crew and your daily reminder that you're great as long as you continue to open this email.

Today's Highlights:

• Li Jin's case for universal income for creators
• Welcome to the YOLO economy
• Startups are banking on YouTubers to start making full-length movies
• It's time to unbundle Instagram
• In-house
• Future builds for each stage of the creator economy

Creator Coin Watch

Top Weekly Bitclout Creators

1. elonmusk ~$56,215.83

2. naval ~$38,228.63

3. Da5id ~$29,447.09

4. chamath ~$27,352.11

5. craig ~$26,049.81

6. WhaleSharkdotPro ~$23,570.42

7. arianagrande ~$19,770.54

8. jakeudell ~$17,778.68

9. mrbeastyt ~$17,721.57

10. diamondhands ~$16,661.19

*BitClout data is taken every Friday prior to newsletter send.
Current BitClout Coin price = $143.35 per coin. Down from $174.26 per coin.

Top Weekly Rally Creators

1. Allie Coin ~$39.69

2. PTM Coin ~$23.18

3. KSK Honda Coin ~$15.30

4. Gen.G Strike Coin ~$13.06

5. ART Coin ~$11.99

6. QuestCrypto ~$11.49

7. Kevin Chou Coin ~$10.36

8. Skot Coin ~$9.46

9. FanCoins ~$8.85

10. JOW ~$6.41

*Rally Coin data is taken every Friday prior to newsletter send. Current RLY Coin price = $.81 per coin. Down from $.98 per coin.

Talking Creators

The Case for Universal Income for Creators

With the creator economy's rapid maturation, we're starting to see more and more how the creator economy resembles our current economy.

The top 1% of creators earn a majority of the revenue while small-midsize creators struggle to remain and sometimes become phased out.

To combat this, Li Jin makes the argument that Universal Basic Income for Creators may be the solution to the long-term growth of the creator economy and the birth of new creators.


Welcome to the YOLO Economy

The pandemic accelerated the creator economy. It comes from a combination of COVID throwing a wrench in what we call normal and getting constant reminders of our mortality.

The end result? The rise of the YOLO Economy. Whether it's liquidating your 401(k) early for a $GME play or leaving a cushy high-paying job to focus on your passion. The YOLO Economy gave birth to those privileged enough to make bold bets with little risk.

Writer Collectives Are PIcking Up Steam

The future of journalism is unknown but the current state is the growing number of writers making the decision to go solo or soloish.

Soloish in the form of writer collectives, where writers partner up with one another to share resources such as increased distribution, revenue, and feedback.


More on Creators

• Culver City-based startups Creator+ just raised $12M to help YouTubers and creators make movies. The company will help finance creator-led films in exchange for a rev share.
• The future of the creator economy is creator-led franchises.

Talking Social & Platforms

Facebook wants to help creators and everyone's worried

After constant attacks from the media and the company's own negligence, it's unfortunate that most people (including myself) are skeptical of Facebook's motives when it comes to wanting to help creators.

Similar to other platforms, helping creators is mostly a PR play to attract and retain top talent.

It's understood that the platforms that prioritize creators will win. Facebook looks to be the platform as they continue to release a suite of new products and features dedicated to creators.

It's Time to Unbundle Instagram

I promise today's send isn't an attack on Facebook/Instagram.

As Instagram and Facebook matured, they lost sight of what makes a social platform great. In Holyn's essay, she highlights the emerging players that are successfully unbundling Instagram.

More on platforms

• Facebook pivots more into audio and Reddit looks to claim their stake with the announcement of Reddit Talk.
• Netflix's growth is stalling as competitors catch up. What's the fix? Drop $17 Billion on content.
• Startups are beating Clubhouse on its monetization efforts.
• Twitter is testing a feature to allow users to receive tips directly through their profile.

In-house (original essays, thoughts and content)

The rate at which the creator economy is growing is nothing short of crazy. There are now more companies and creators than ever looking to get a piece of the pie. The winners will be those that build solutions specific to each stage of a creators lifecycle.

Future-Proofing Each Stage of a Creators Lifecycle

Gems

• Going out in public: Warby Parker is getting ready for its IPO.
• The most popular sport in the world: The rocketship of the Super League (soccer for my fellow Americans) took off only to crash.
• Make it Hype: Netflix is producing a reality series on the TikTok collective Hype House
• Your brain directed inception: Published in Nature Neuroscience, so you know it's real. Your brain rotates memories to prevent interference.
• 3rd times a charm: First-mover advantage isn't always an advantage.