Party people, some things are better late than never. This evening's send is one of those things.

Recap: The top clicks in the last send were the rising cases of burnout amongst influencers and Instagram's creator fund and NFT marketplace.

Today's Highlights:

• Poparazzi is on track for $100M valuation
• A YouTuber is auctioning off his royalties
• Walmart is working with influencers on private label deals
• Google is testing a new digital merchandise platform called Qaya

Creator Coin Watch

Top Weekly Bitclout Creators

1. elonmusk ~$52,295.70

2. naval ~$43,973.23

3. chamath ~$29,190.90

4. Da5id ~$28,709.66

5. craig ~$27,832.55

6. WhaleSharkdotPro ~$26,162.14

7. balajis ~$22,493.61

8. dharmann ~$19,006.52

9. jakeudell ~$18,383.93

10. 021 ~$18,302.51


*BitClout data is taken prior to every newsletter send.
Current BitClout Coin price = $166.73. Down from $166.99 per coin.

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Top Weekly Rally Creators

1. PTM Coin ~$48.72

2. KSK Honda Chain ~$30.35

3. Gen.G Strike Coin ~$29.79

4. Kevin Chou Coin ~$29.50

5. Allie Coin ~$28.32

6. QuestCrypto ~$21.27

7. TILT Coin ~$11.83

8. Skot Coin ~$9.99

9. PLAY  Coin ~$8.92

10.Bee Coin ~$8.39

*Rally Coin data is taken every prior to newsletter send. Current RLY Coin price = $0.51. Down from $0.55.

Talking Creators

YouTuber Auctions His Royalties

Royalty Exchange, a platform for creators to auction their royalties, is the latest to tap into the YouTube market. CJ So Cool, a YouTuber with 8.7M subscribers is auctioning 35% of his royalties in return for $850,000. How many YouTubers follow the same path is up in the air; however, it could be a way for creators to capitalize on opportunities to quickly grow their channel.

More On Creators

• Last week invites began to surface to Instagram's Creator event. This week we get more details on the June 8-10 event.

Talking Social & Platforms

Poparazzi On Track For $100M Valuation

Out of nowhere, Poparazzi managed to reach number 1 on the app store and a $100M valuation. All in one week (that's too many 1's). Poparazzi looks to be the opposite of its main competitor Instagram by only allowing users to post pictures of their friends.

Walmart Partners With Celebrity Influencers For Private Label Deals

In its effort to fend off competitors, Walmart is partnering with celebrities to launch private-label deals. Similar to how creator economy startups leverage the distribution of the creators they partner with, Walmart is looking to tap into the millions of fans their celebrity partners command.

Google Is Testing A New Digital Merchandise Platform

Google's R&D unit, Area 120, is working on a new platform called Qaya, to help YouTubers monetize. Through Qaya, creators will be able to offer digital products in various price ranges with stand-alone product pages. In short, it sounds like Gumroad layered on top of YouTube. Right now the platform is being tested with musician Renae, Chef T from Simpleeats.com, NYC vlogger Alexis Barber and aerialist Aaron Koz.

More On Platforms

• Twitter Spaces gets the web and mobile web treatment. This is probably a workaround to the 30% take rate from app stores.
• Who actually wins those Instagram giveaways? Seriously, who wins?

Gems

• The Terminator: OpenAI (the squad behind GPT-3) is launching a $100M startup fund with Microsoft.
• Do you like me or nah: After testing the removal of Likes, here's what Instagram really learned.
• To the Infinity and beyond: When he's not hosting SNL or trying to get us to Mars, Elon's Boring company is working on getting us to Vegas in minutes.

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