Party people, time to be fully transparent. I'm on the road traveling; Vegas, Zion, Grand Canyon, and Phoenix, so things are somewhat hectic at the moment. I'm working to get these emails to your inbox earlier.

Recap: The top clicks in the last send were the YouTuber auctioning his future royalties and Google's area 120 testing the new digital merch platform Qaya.

Today's Highlights:

• Half of TikTok users buy products they see advertised
• The rise of BYOA, aka bring your own audience
• How Binance plans to grab NFT market share with their 100 creators campaign

Creator Coin Watch

Top Weekly Bitclout Creators

1. elonmusk ~$52,293.16

2. naval ~$35,951.31

3. craig ~$27,100.32

4. balajis ~$18,990.22

5. WhaleSharkdotPro ~$18,974.01

6. jakeudell ~$18,871.90

7. dharmann ~$18,748.23

8. 021 ~$18,604.06

9. chamath ~$17,813.95

10. HighKey ~$17,672.43

*BitClout data is taken prior to every newsletter send.
Current BitClout Coin price = $169.48. Up from $166.73.

Top Weekly Rally Creators

1. PTM Coin ~$46.49

2. Kevin Chou Coin ~$39.08

3. KSK Honda Chain ~$32.70

4. Gen.G Strike Coin ~$31.73

5. Allie Coin ~$30.36

6. QuestCrypto ~$21.46

7. TILT Coin ~$17.87

8. Skot Coin ~$11.38

9. PLAY  Coin ~$11.17

10.Bee Coin ~$10.54

*Rally Coin data is taken every prior to newsletter send. Current RLY Coin price = $0.53. Up from $0.51.

Talking Creators

The Rise Of BYOA

As platforms become strikingly similar in their features (e.g. Reels, shorts, etc) the companies building for creators that will win, are those that learn how to coexist with discovery platforms.  

The concept of bringing your own audience is happening as more companies begin to focus on various parts of the creator funnel outside of discovery.

Creator Rising

The creator economy space is growing rapidly, and more people than ever want to work in the space. Creator Rising is looking to help those builders and creators with a new collective and stimulus.

More On Creators

• Clubhouse releases their inaugural creator first-class as they shift their focus to creators and improving content discovery.
• The dark side of being a creator and the chase for more. This is another side of Packy's The Great Online Game.
• Inside Kate Spades influencer TikTok strategy.

Talking Social & Platforms

How Binance Plans To Grab NFT Marketshare

The NFT hype has calmed, but the value add they can provide to creators is unmatched. As more creators and platforms begin to offer solutions to allow creators to mint and earn from their NFTs, the competition is becoming increasingly tough.

Crypto exchange Binance, is looking to fight off its competitors by shifting the focus to creators with their 100 creators campaign. The goal is to leverage creators to build a library of IP that attracts more buyers and sellers.

Half of TikTok Users Purchase Products After Seeing Them Advertised

The organic reach on TikTok is high. Like the old rent prices of NYC high. But even with that reach, it doesn't hurt to sprinkle in a paid budget. In a survey from Adweek, 49% of TikTok users end up making a purchase after seeing an advertisement.

For being a new platform not overrun with ads (I'm looking at you FB/IG), TikTok consistently proving they here to stay. They're also proving they're a place for creators to become famous overnight and for brands to increase their revenue.

More On Platforms

• Facebook rolls out monetization features for FB gaming.
• A new startup is working to help creators get discovered without the help of Instagram, TikTok, and other discovery platforms.

Gems

• Double or nothing: Remember those pandemic predictions that were sure bets? Here's why they failed.
• Turncoat: More info on the Super League is starting to surface. Like the league's early talks with Fifa (paywall).
• Shop till you drop: In a reported all-cash deal, Etsy is acquiring Depop.
• Noir: Diddy is launching a marketplace for black entrepreneurs.

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