Party people, you know what today is. It's reaching out to a creator whose work you admire Friday.

Top Clicks: The top clicks in the last send were the NIL influencer playbook and the drama behind the $60M Call Her Daddy acquisition.

Today's Highlights:

• Khaby Lame becomes the second biggest TikToker
• How to invest in creators
• The Weeknd bets on the cameo for music artists
• Krya's weekly trend report

Talking Creators

Khaby Lame Becomes The Second Largest Creator On TikTok

After getting the NY Times treatment, TikToker Khaby Lame becomes the second-largest TikToker. The Senegalese laid-off factory worker started creating content in March 2020. Since then, he's cultivated a large audience from viral facial reaction videos and comedic sketches.

How to Invest In Creators

If you could invest in your favorite creator, would you? In Hugo Amsellem's essay, he breaks down the financing abilities available for creators ranging from revenue-based financing, income share agreements, shared earning agreements, and more.

Talking Social & Platforms

Kyra Weekly TikTok Trends Report

Media/talent co Kyra Media shares their latest TikTok trends report. The most notable highlights are Selena Gomez is the fastest-growing creator in the U.S. "In The Thick Of It" remains still trending by as the top 2 of the most popular songs.

The Weeknd Invest in the Cameo of music, SongFinch, with $2M

Paid shoutouts and requests have proven themselves as a way for creators to monetize. With Cameo being one of the largest players in the market, the ability to go niche is how you compete.

Gems

• The Shopify stiff: OpenStore raises $30M to acquire more Shopify stores for its consumer product.
• Lord of Coin: Jack Dorsey goes deeper into Bitcoin with a new Square business.
• Make it free: Going down the free to play gaming rabbit hole.

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