Party people, on the 5th day we treat ourselves. That's today for the people in the back.

Top Clicks: The top clicks in the last send were who wins the creator economy, the rise of the curator, and Substack's foray into podcasting.

Today's Highlights:

• Rhett & Link launch a creator accelerator
• Snapchat goes deeper into social commerce with Verishop
• Famous birthdays launches a subscription service

Talking Creators

Rhett & Link launch, Mythical, a creator accelerator

The future of the creator economy lies with improvements in discovery and the continued education, investment, and resources available to upcoming creators. In short, it's building an accelerator to help creators grow and thrive. The more creators that grow and become financially successful, the more the creator economy grows. YouTubers Rhett and Link get into the accelerator game with the announcement of Mythical.

Rhett and Link have set aside $5M to invest in creators brands for majority stakes in a creators brand. Their first investment is in Forbes 30 Under 30 YouTuber Jarvis Johnson.


More on creators

• The YouTubers vs. TikTokers boxing creators are still waiting to get paid.
• Influencer marketing spend is expected to grow 34.7%.

Talking Social & Platforms

Snapchat goes deeper into social commerce with Verishop

The creator war is still raging strong, but so are the social commerce wars. Snapchat wants to be the winner of that war as they build out their AR efforts and solidify a new partnership with Verishop. Dubbed Verishop mini, Snapchat users will be able to virtually try on beauty products and accessories from Verishop.

Famous Birthdays launches subscription service

The popular website, Famous Birthdays, gets deeper into the creator game with the release of their new subscription service. The new service will allow Famous Birthdays to diversify their revenue by leveraging the data they collect on famous celebrities packaging that up into a subscription service that tracks popularity, rising stars, and historical ranking.


More on platforms

• Clubhouse drops the invite-only status.
• Twitter experiments with dislikes, aka downvotes.
• YouTube acquires Simsim, a creator shopping recommendation platform.

Gems

• NFT Unicorn: Yes, you can buy an NFT of a unicorn but the real unicorn is OpenSea's recent raise at $100M giving the company unicorn status.
• Strikeout: Netflix fired three of its executives after internal beef.
• Peloton gawds: Fun fact, Peloton is the best paying music streaming service.

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