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Today's Highlights:

• Jake Paul launches Boxing Bullies
• Axie Infinity becomes the leader in NFT gaming
• Pinterest gets into shoppable pins

Talking Creators

Jake Paul launches Boxing Bullies

Remember when Boxing became the new WWE? The Paul brothers go deeper down the lucrative boxing world with Jake Paul's launch of Boxing Bullies. While Boxing Bullies is a non-profit and anti-bullying charity, it strengthens Jake Paul's brand in the sport ahead of his fight with ex-UFC fighter Tyron Woodley. As a self-proclaimed bully, Jake Paul's venture into the non-profit world doubles as a redemption campaign that all creators should keep in their playbook.


More on creators

• Olympic Athletes are going viral on TikTok by showing the BTS life.
• Pestily is currently the most subbed streamer on Twitch.
• The continued genius behind Lil Nas X "Industry Baby" marketing play.

Talking Social & Platforms

Axie Infinity becomes the leader in NFT gaming

Axie Infinity isn't your average video game. Mostly because it's the only game actually unique play-to-earn model. The company has grown 30,000% but the biggest win is that it provides a way of living for people outside of the U.S. It's one of the few examples of how a company can generate revenue while still helping people.

Pinterest releases shoppable pins

With a loyal and active userbase of creators, Pinterest finally rolls out the ability for Pinterest creators to monetize through shoppable pins. Creators will get affiliate links for their pins and earn a cut of the revenue they drive. The end goal is to maintain ground in the rapidly growing creator and social commerce wars.

More on platforms

• Klarna buys influencer marketing platform APPRL.
• Let's talk about the slow car crash known as Clubhouse.

Gems

• Not last season: Distributed co-working spaces are the new cool kids.
• Big Buckz: Mark Zuckerberg, aka Big Buckz Zucks, is bullish on the metaverse and it looks like his vision is starting to unfold.
• NFTY: Shopify is now letting merchants sell NFTs through their storefronts.  

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