August 23, 2021
Party people, I'm back on west coast time, so if you're EST, thanks for being patient with todays evening send of Creator Crew.
Top Clicks: The top click in the last send was the future of podcast monetization.
Where creators are making the most money
It's no secret that when it comes to making money as a creator, nothing beats YouTube. Why? YouTube makes the largest payout to date for creators. On top of it, brands are willing to pay more money for YouTubers that have loyal and engaged followings. As YouTube continues to pump more money into their payouts and release new monetization features, expect that number to grow.
Note that this doesn't include additional ways for creators to monetize such as courses, Patreon, merch, etc. The updated chart is taken from The Informations Creator Economy Newsletter.
Celebs are becoming omnichannel creators
Travis Scott was the first artist to break records with his Fortnite concert but he won't be the last. Ariana Grande is next up to host a Fortnite concert, while Travis Scott shifts his focus to the big screen in his new partnership with A24. In short, creators are breaking out the silos of individual platforms and taking their talents to various mediums. Whether it's IRL or in the metaverse.
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Talking Social & Platforms
YouTube officially launches shorts creator fund
YouTube understands the power and allure of short-form video. It's the reason behind Shorts, YouTube's answer to TikTok and IG Reels. To help make sure Shorts doesn't become a TikTok repost wasteland similar to IG Reels, they're paying creators $10,000 per month to create original content. That means no reposts or videos with watermarks.
Is $10k per month enough to get people posting original videos? Yes. Will it be as successful as TikTok? No. While you can replicate the features of another platform, you can't replicate how users leverage those features in creative and unique ways. On the surface, Shorts seems like another attempt to buy creators similar to Snapchat's Spotlight.
Editors note: Eugene Wei wrote an amazing piece on how you just can't copy TikTok.
TikTok wants in on stories
Earlier this week Twitter said goodbye to its attempt at stories, aka Fleets. So, it was only a matter of time until TikTok wanted in on the action. Early reports have surfaced that TikTok is experimenting with its own form of stories. Users on the platform will only be able to share videos and the goal of the new feature is to help creators better interact with their fans.
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