Talking Growth #24: $69M

March 15, 2021

All things NFTs, digital products, and creators are the rage. Especially as NFTs make million-dollar waves on a recurring basis. Creators are developing multiple revenue streams with everything from paid communities to digital art and access to a creator's daily life.

Today's Highlights:

  • Taylor Lorenz writes "For Creators, Everything Is For Sale"
  • Beeple sells an NFT for $69 million
  • Walmart goes live with shoppable streams
  • Roblox is laying the path for digital currencies & becoming the nexus of the creator economy

📰Talking Creators

A square collage of 5,000 works from Beeple, start with the oldest in the top left corner and continuing to recent works in the bottom right corner.

Beeple sold an NFT for $69 million

It's a crazy time to be a creator. It's an even crazier time if you're a digital artist. Mike Winkelmann, aka Beeple, just sold an NFT for $69 million. This puts Beeple at number three of the most valuable living artist.

The series was titled, "Everydays", which came after 5,000 consistent days of making digital art. In the process, Beeple garnered a following of 2M+ subscribers.

For Creators, Everything Is for Sale

The largest pain point creators face is monetization. Creators are constantly looking for ways to diversify their income streams outside of sponsorships and merch. It's also why NFTs are so appealing. They're providing an alternative means for creators to monetize. In the NY Times piece, "For Creator, Everything Is For Sale" Taylor Lorenz digs into the new ways creators are monetizing. Some of those unique ways range from fans paying creators to decide what they will eat, who they hang out with, who they respond to on TikTok, and more.
Source: New York Times

🤳Talking Social & Platforms

Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global  Shopping Festival

Walmart & TikTok Testing Live Stream Shopping

After a trial run late last year, Walmart is back on TikTok testing Livestream shopping. This is for two reasons:

  1. This creates another opportunity for creators to monetize which increases engagement, retention, and revenue.
  2. It attracts more brands to the platform which means more ad revenue.

Livestream shopping is the future of commerce. To get a glimpse, look no further than China. Where brands and creators generate millions.
Source: Retail Dive

Roblox is at the Nexus of Digital Currencies & the Creator Economy

Roblox managed to slip under my radar (blame the millennial in me). The popular gaming platform that's a hit among kids has amassed a billion-dollar loyal and engaged following. Couple that with a strong day one in the public markets.

Roblox is a case study in implementing creator accelerator programs. Creators play a key role in the platform's continued importance which establishes trust and retention. The program gives creators a direct role in improving the overall product experience.
Source: Medium

☂️Talking Drops From Creators

WTF Is an NFT? The Latest Cryptocurrency Craze Explained | PCMag

What Does It Take To Earn $100k From NFT Art? Insights From Crunching The Data

NFTs are selling at record prices. Some are calling it a bubble, others are calling it the future (I'm in the latter). But what would you do if you could earn $100k for your digital art? Reddit user u/Kofi_Kufuor researched and documented what it would take to make $100k from NFT art.

Source: Reddit

🧨Talking Marketing & Monetization for Creators

Instagram now lets you share Stories to a Close Friends list | TechCrunch

Monetizing your day-to-day

The easiest ways to monetize often parallels the same way you create content. You find ways to integrate them into your daily life. Specifically, you monetize from your personal interests rather than traditional options (courses, merch etc).


  • Exclusive access to your Instagram close friends.
  • Create a Whatsapp group chat for your biggest fans
  • Create a 2nd brain that is updated with content and resources you find interesting.
  • Run your own private Cameo shoutouts

The opportunities are endless and depend on your niche and audience engagement. Still, it's easier to monetize while simultaneously creating content.

🏄Things you want to know

  • Why NFTs are suddenly selling for millions.
  • How the Creator Economy can save the hospitality industry.

Until Next Time

I hope you enjoyed this week's newsletter. If you enjoyed what you read, forward this email to a friend. Just tell them to subscribe. Lastly, I tend to post more short-form content across social, so if you don't already, follow me and say hi.

Did you enjoy this?

Join my newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related Posts: