I've worked at large agencies such as Vaynermedia, SaaS startups, Colleges/Universities, and consulted for a number of B2B companies (creators, startups etc). Still, one thing has remained consistent for founders, executives, marketers and sales professionals, lead generation is tough. It gets even tougher when you don't have a hefty budget to cut through the noice. So what do you do? Get creative and focus on sales qualified leads.
The problem with most B2B efforts of today is that they focus on marketing qualified leads. Marketing qualified leads are the people who do things such as opt-in to marketing newsletters or attend a webinar but never convert into a customer. Not only is this a waste of time, but it can get costly as you're filling up storage space with leads that don't have any intention of converting.
I've ran lead generation for my own company, Growth Roadmap plus others, and my go-to playbook is to win is simple: find where people relevant to your product live, scrape that location for info such as email, social handles, and web info, and fine tune your messaging strategy on your outreach. This doesn't require a large budget, it's something you can setup in minutes with little to no tech knowledge.
The Lead Generation Cookbook is a constantly updated collection of lead generation strategies and tactics that I use for myself and clients. I walk you through each approach with a video, plus tips on how you can apply this to your business.
Founders, executives, marketers, and sales professionals looking for better ways to generate more sales qualified leads.
You get access to a growing library of in depth how to videos covering non obvious lead generation strategies and tactics.
You also get grand fathered into lifetime access.
Click on the how-to-video associated with each platform to learn more about the lead generation strategy or tactic. From there follow the instructions and setup your business.
Instead of throwing money at a lead generation agency or struggling to grow your business. Learn how to generate leads so you can grow your business and share your knowledge.
Due to the nature of the cookbook. All sales are finals; however, if you are unhappy with your purchase, contact me and I will give you 1 free consulting call.
Hi, I'm the founder of Growth Roadmap, former Head of Growth at The Sasha Group, and creator of The Lead Generation Cookbook. I've worked in growth and marketing roles with a variety of companies ranging from AsWeMove, SunButter, Dormify, Weyv, Health Coach Institute, Centrica/Hive, ESSENCE Magazine, Nyack College, and more.
If you want to learn more about me, read my website or connect with me on LinkedIn.